Power Aesthetic

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1.13.21

Good morning-


Thank you all so much for the well-wishes, podcast feedback, and every home remedy imaginable for the Coronavirus (seriously, though, I appreciate those, too, and the spirit they were sent in, y’all are the best).


I have made a list of the best suggestions for new podcast topics and will be back on schedule with it this week- as a sign of good faith (especially to those who have signed on as monthly supporters of the podcast), I’ll put out a bonus episode today.


You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.


A new Power Aesthetic podcast is released each Friday.

PHYSICAL


"The philosophy behind tapas is simple, minimalist, and beautiful- just like the lifestyle it calls for.


At its core, tapas is about doing things that you don’t want to do, or not doing things that you do want to do, in order to create a positive impact on your life through the consistent practice of self discipline.


It is not about torturing or harming oneself, but exercising control over ourselves, our habits and our desires in order to create a more highly functioning individual through mastering our relationship to passion, desire, and comfort."


- from the article "Discomfort Inoculation" by PW, read the full piece here


MENTAL


"Further, my characterization of a loser is someone who, after making a mistake, doesn’t introspect, doesn’t exploit it, feels embarrassed and defensive rather than enriched with a new piece of information, and tries to explain why he made the mistake rather than moving on.


These types often consider themselves the "victims" of some large plot, a bad boss, or bad weather.


Finally, a thought.


He who has never sinned is less reliable than he who has only sinned once. And someone who has made plenty of errors—though never the same error more than once—is more reliable than someone who has never made any."


- Nassim Taleb, "Antifragile"

SPIRITUAL


"In this day and age, in every day and age, our only solution to what surrounds us is simple:


To reject, and in rejecting, to create an alternative.


Not to stick our heads in the proverbial sand and say over and over, ‘this is fine,’ but to be artists, to be gods, like Shiva in his dance of destruction and creation.


To instead, say, ‘no, we will not accept this ugliness, this bleakness- we will eliminate it from our lives and our hearts, and in its place, we will sow the seeds of what is strong and beautiful.’"


- PW, "Kali Yuga Survival Guide" (in progress)

TEMPORAL


Passive/aggressive is good in your business- what I mean is, you should always be aggressively pursuing any and all kinds of "passive" income.


The things you can work on once, finish, and then make a recurring profit on, over and over, are infinitely better and more valuable than work that you can be paid for only once.


Think "what revenue streams can I create that will continue to pay me with limited time investment after the initial work is done?"


E-books, online courses, subscription services, investing, rental income, affiliate marketing- the list is (nearly) endless, but the question is:


What will work for me? How can I treat my dollars and hours as little soldiers out there fighting a war for my own independence and secession from the endless grind?

If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible


p.s. My Gumroad was down for a few days, but is back up right here and will have new products added soon.


Posted by Paul Waggener, Jan 13, 2021

1.6.21

Good morning-


This year started with a major event for me- I was awarded my purple belt in Jiu Jitsu on Saturday the 2nd.


I started training seriously in November of 2015, a few days after my 31st birthday.


The time in between has been riddled with setbacks, injuries, and, I have to admit, more than one occasion where I strongly considered never setting foot back on the mats- the road from white to purple has been what I could best describe as "a grind."


There's a funny relationship between me and Jiu Jitsu.


Almost like a utilitarian marriage- there's not a lot of passion or romance there between us, but we are both still here trying to make it work, and I do love it...in my own way.


But mostly, I stick with it out of a sense of duty.


My friend, writer Craig Williams, told me once about a Tantric concept of an in-dwelling spirit that exists in all skills and art forms.


She will not open up the deeper secrets and full knowledge to you unless she feels you are fully committed and devoted to her.


I'm still working on that, and at a new belt level, I know I have to rise to the occasion and turn on the charm.


You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.


A new Power Aesthetic podcast is released each Friday.

PHYSICAL


Too often physicality is seen as the end goal, when it should come as the by-product of a life lived with intensity, focus and inner fire.


If we are able-bodied, the way we live our lives is reflected in it- we cannot hide our lack of dedication, or our shortcomings.


The layers of years of devotion will show the altars at which we've offered ourselves- whether to sloth or strength.


The outward walls of the temple of our flesh should represent the state of its interior.


MENTAL


Sometimes, people who think they are slow learners just haven't figured out the way they learn the most effectively.


Are you someone who learns best from reading, watching, hearing, or feeling?


Do you need a system to follow, or do you do better exploring things on your own?


Some people internalize things, others need to "talk it through."


Knowing how to learn is as important as knowing what to learn.

SPIRITUAL


Disappointment is a heartbreaker- sometimes literally.


It is so difficult to go through life constantly checking our expectations and trying to rid ourselves of them- accepting things the way they actually are, rather than how we desire them to be.


This impassive gaze toward situations and outcomes is one of the highest forms of self-control, and when applied correctly spares us a great deal of suffering.


This is not an ability we gain overnight, and will come as the result of knowing there will a thousand failures to every success, and still not giving up.

TEMPORAL


"Money must circulate to bring power."


― Robert Greene


Hoarding money is not as good as understanding how to correctly put it to work for you.


Like electricity, it must be fed in a flow toward things that it is intended to "charge" or turn on- those things then generate their own currents, all feeding back to the source.


Money that is static doesn't create new currents, and when there is no circulation, it is dead or bleeding off.


Think "currency," instead of thinking "money."


One is a finite source, a physical reality- the other is an energy system, with infinite possibility and infinite sources to draw into your own "current."

If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible


p.s. a red thread to follow


Posted by Paul Waggener, Jan 12, 2021

12.30.20

Good morning-


We are closing down one year and heading into the next in the coming days.


2020 has been a mixed bag for most, and this year more than any other, I’ve heard the groans of, “I can’t wait for this year to be over.”


I wonder- do these folks really think that each year has its own persona, or that there is a reset button punched at midnight on the 31st of December?


Here’s the real secret, and it’s much more appealing-


We can take heart at the idea that although the calendar year itself might be somewhat arbitrary, every single day is an opportunity to “start over,” and in fact, every minute, every second.


It’s never too soon or too late to re-order our lives, to take the reins in a more firm grasp, and set out once again to either discover or discharge our Holy Mission.


Go ahead.


You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.


A new Power Aesthetic podcast is released each Friday.

PHYSICAL


Invariably, some of you reading this will dedicate themselves to new physical goals in the new year.


If there is one thing to truly aspire to this year, it is to cease breaking the promises we make to ourselves.


Each binding word broken is a weakening at our very center- but keeping an oath sworn to our own Self is an act of supreme devotion.

MENTAL


The edict “know thyself” is similar to “explore all the oceans.”


The scope is massive, the dangers great, the prospect overwhelming at times, and frightening.


And yet- as we commit ourselves to constantly searching the deeps, we will find treasures beyond imagining, ours for the taking.


They were always there, waiting for us below the surface.

SPIRITUAL


A question:


What situations or frustrations are you attached to that are causing you stress and grief that would cost you very little to simply choose to let go of?

TEMPORAL


Building wealth requires a variety of tools for the job, much like building a house.


Instead of just blindly pursuing “more wealth” in the coming year, intimately acquaint yourself with “why?”


Give long consideration to the things you would like to do, to see, to experience, to taste, to learn, to feel- make a list.


Then ask- what do I need to do to make these things a reality?


Wealth is one tool to move obstacles from between you and this list...

but what are the obstacles between you and wealth?


Focus and consistency are the tools that will move them- so our first mission is not to simply charge after money.


It is to fashion ourselves into the type of person who deserves it- by the time we begin accomplishing that, the money will come as a side effect.

If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible


p.s. 444

Posted by Paul Waggener, Jan 05, 2021

12.23.20

Hey all-


Sometimes, we are provided the opportunity to walk our talk immediately after it's left our mouths.


On Friday, after recording last week's podcast, my brackets were shifted at the Jiu Jitsu competition I'd been training for the last few months, and, because I wasn't paying close enough attention, I missed my first match-


resulting in immediate disqualification.


The resulting feast of anger and frustration was sharpened with various intense flavors- embarrassment, intense disappointment, feelings of failure and stupidity, the time and money now wasted on travel...


This was like a 5 star, 5 course, privately curated experience in emotional overload.


I'll discuss the rest of it, and the resulting lessons learned in this Friday's podcast.


You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on- if you used to follow me on Instagram, this is the new equivalent.


A new Power Aesthetic podcast comes out every Friday.

PHYSICAL


"Anyone who has ever heard the term "analysis paralysis" knows that sometimes the worst thing you can do is sit around thinking about the best way to do something.


You could spend your whole life searching for the best program, the right split, the perfect cardio workout- or knock it off, and just go move.


The perfect time to get started is always the same: now."


- PW


If you're struggling to find the "right thing," just pick one of these and get started today.

MENTAL


"It can be simple to understand how to train the body, and more difficult to know how to train the mind- the confusion can be cleared up when we stop seeing things from a viewpoint of separation: one thing is much like another.


We train the body by subjecting is to resistance and endurance training in the form of weights and conditioning-


The mind finds its resistance training in difficult and stimulating endeavors- study language, practice music, read challenging works.


It finds conditioning in its own high intensity and endurance work- focus on one thing without distraction for a long period of time, or turn up the dial and engage in high energy work for bursts.


Plateaus will be encountered just as in physical work- these are pushed through by nutritional adjustments (what we feed our own minds) and changes in our programming.


We must also never forget to stimulate the imagination and push the borders of our mental strengths through great acts of inspired creation- the mental equivalent of a feat of strength attempted a few times a year."


- PW

SPIRITUAL


"The Soul is the sum of all the gods.


All the gods are this one Soul, and all dwell in the Soul."


Manusmriti

TEMPORAL


"One hour per day of study in your chosen field is all it takes.


One hour per day of study will put you at the top of your field within three years.


Within five years you’ll be a national authority.


In seven years, you can be one of the best people in the world at what you do."


- Earl Nightingale

If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the creative's guide to life and working with heart,


No Surrender


Creator of


Brand Builder's Bible


p.s. if you're someone who runs their own business or brand, or are interested in being one, I have a few slots available this month for brand consulting.


Those interested can reply to this email with an inquiry.


Posted by Paul Waggener, Dec 25, 2020

12.16.20


Life can be hectic and seem complicated and confusing at times for all of us.


If there’s one key to it all, I believe it’s probably found in the word "consonance."


The concept is one I’ve written about often over the years, and I still believe it to be of the highest importance- this belief can even be seen in the way these emails are structured, a balance struck between the "Four Pillars."


Consonance is the harmonious sound we hear when notes of the same scale are played.


In examining our life, we should try to identify which areas, endeavors, beliefs, or habits are "dissonant" with the rest, and always be asking "is this complementary to the life I am trying to live, or the destination at which I am seeking to arrive?"


What is dissonant can easily cause the entire composition to fail, and must be corrected.


If we do this continually, our lives will take on the flow of a pleasing work of art in motion.



You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.


New podcast every Friday at the Anchor FM Page.

PHYSICAL


"When one considers Achilles, Thor, Hanuman- he does not think of a couch-locked, skinny-fat form, atrophied through years of poor diet and sedentary living.


Our emphasis on the ideas of physical training and healthy lifestyle come from many positive principles, but this is their quintessential one:


We cannot emulate the gods in a neglected body."


- PW


(You can listen to me read the article this quote comes from here)

MENTAL


Action and meditation are not analogous to oil and water.Rather, they are complementary to the point of being indistinguishable depending only on the mindset of the performer.


Our definition of meditation is simply continuous calm thought on a single matter- a practice of increasing our attention span and awareness, and to control our emotional state.


The enduring idea of meditation is sitting quietly in a temple, perhaps with robes on, incense burning as the one meditating sits cross legged in deep contemplation.


There is certainly nothing wrong with this- but neither is there anything "wrong" with deep contemplation and total focus on one’s weightlifting, running, Jiu Jitsu, walking, daily chores, and so on.


We need no temple when the world is our temple- when we, ourselves, are the temple.


Meditate anywhere- meditate even in action.


- PW

SPIRITUAL


"Participate joyfully in the sorrows of the world.


We cannot cure the world of sorrows, but we can choose to live in joy.


The warrior's approach is to say "yes" to life: "yea" to it all."


- Joseph Campbell

TEMPORAL


A great quote on what it takes to succeed, and can certainly be applied to one’s business endeavors. The best way to go nowhere is trying to sail a ship in every direction.


"Take up one idea.


Make that one idea your life--think of it, dream of it, live on that idea.


Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone.


This is the way to success."


Swami Vivekananda

If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible


Posted by Paul Waggener, Dec 18, 2020

12.9.20

This week, I’ve been thinking about principles.


I’m the kind of person who thrives when there is a system with which to operate, an order and a structure to adhere to…


This may be strange for someone who spent a great deal of his life rebelling against structure and system, but I don’t mean something external.


Whether I’m organizing my work week or going about Jiu Jitsu studies, I like to have a framework.


It helps me visualize where I am, where I’m going, and what I hope to accomplish along the way.


I also live my life by various precepts, which I’m in the process of outlining in a short manual I’ll share with you soon.


Without principles, we have no guiding forces in our lives- imagine Theseus in the labyrinth with no red thread to act as his lifeline...at the mercy of the many twists and turns and dead-ends.


Monsters are not often slain by those wandering aimlessly in the darkness.



You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.


Each Friday, I release a new Power Aesthetic Podcast, which dives into that week's email in more depth.

PHYSICAL


"In training, strength and aesthetics are flip sides of the same coin.


If you’re pursuing strength with excellence and focus, the physical form will display the aesthetic of strength- powerfully built, well muscled, without a great deal of fat.


If you pursue classic aesthetics, you will develop strength by engaging in progressive overload to build the muscle to the desired archetype.


The question doesn’t need to be "which one?" when you can have both as a byproduct of the other."


-PW


MENTAL


"I also feared boredom and mediocrity much more than I feared failure.

For me, great is better than terrible, and terrible is better than mediocre, because terrible at least gives life flavor."


-Ray Dalio, author of "Principles: Life and Work"


SPIRITUAL


"A ritualized life simply means creating the same kind of system or programming for your internal life as you do your external one.


I don’t know a whole lot of people who go into the gym without a program- many champions and high level bodybuilders or powerlifters log every rep, every calorie, every pound…


At the other end, I know guys who spend hours a day watching brokerage accounts and intently monitoring the markets with the critical eye of a hawk.


And yet, so many who apply this level of fanaticism and focus to the physical or the temporal lack the same attention to detail for their spiritual/internal life, which is much more complex, and affects everything else.


Our inner well-being, our emotional intelligence, our understanding of who we are at a deep level- these things must be explored, grown, tended like a vast and diverse garden.


This garden, if not cared for, will become an unknown and dark jungle in which we will lose ourselves."


-PW

TEMPORAL


I started life poor as dirt, and gradually made more money as I got older and decided it was something I would look at just like a martial art or weightlifting.


I’ve made plenty of mistakes, and I’m not a millionaire (yet), but here’s a couple of financial "white-belt basics" that have helped me stay focused and keep earning over the last several years:


Spend less than you earn- seems obvious, but you’d be surprised how many people don’t. Keep track of where your money is going, and "if you don't have it," as Arnold says, "don't hit it."


Maximize your income- money follows the rules of progressive overload just like weightlifting, and it’s easier to save more money when you make more. Instead of pinching pennies all the time, increase your net, and choose a fixed percentage that goes to savings right away.


Budget consistently- and re-evaluate constantly. Not everyone lives on a set salary, so you need to pay attention daily. Just like diet, it’s easy to lose track of calories if we don’t have our eyes on the ball.


Set financial goals- before I started doing this, my bank account would rise and fall like a drunk with narcolepsy. Once I started saying, "ok, by such and such a date I will have such and such an amount in my savings account," I was more reluctant to blow cash on things I didn’t need, and I focused on attaining that "one rep max."


Spend money on value and experience instead of things- I’ve never regretted money spent on things I still remember and treasure. Travel, motorcycles, training, good food- these are great experiences for me, and remind me what I’m earning money for in the first place.



If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible


ps: I use the Acorns app to automatically save a set amount of money and invest it each month in addition to my other investing.


I find it a valuable way to have money going somewhere and "working for me," without having to think about it and I've done pretty well with it over the last year.


You can give it a shot using my link.

Posted by Paul Waggener, Dec 11, 2020

12.2.20

Good morning.


I’m writing this email looking out at the morning sky over Atlantic Beach in Florida.


My body is sore from a hard night of Jiu Jitsu last night, and a heavy weight session- coffee is in hand, my list of things to accomplish is clean and ordered, and already has some of those pleasing “strike marks” through a few items.


Often, when we take stock of our lives, it’s like a large and chaotic list of “things I need to do,” overwhelming in scope, and chaotic, spilling over the page in a wild scrawl.


The older I get, the less things I want on the page- the more I want a clean white sheet with only a few things marked down in a precise, bold hand.


“This is all that I am, and all that I must do.”


In today’s email, and in this week’s Power Aesthetic Podcast (new episode on Friday), we will be considering the idea of “essentials:” of cutting loose the unnecessary so that what is left can thrive and flourish, like a tree freed from choking vines and surrounding undergrowth.


You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.

PHYSICAL


My goal with training is always to accomplish the most I can with not the least amount of time and effort, but the correct amount.


One of the principles, or underlying rules of what I call “the power aesthetic” is the idea of no wasted effort- life, for me, is not about trying to be as busy as possible, or a competition of who can be perceived to “hustle and grind” the hardest-


But to accomplish what is needed with efficiency and grace.


In Jiu Jitsu, when a technique is applied correctly, it looks and often feels “easy.”


This is a result applying the correct amount of force to the correct technique at the correct time.


The ability to know these three things is at the heart of attaining mastery.


MENTAL


Thoreau said:


“I do believe in simplicity.

It is astonishing as well as sad, how many trivial affairs even the wisest thinks he must attend to in a day; how singular an affair he thinks he must omit.


When the mathematician would solve a difficult problem, he first frees the equation of all incumbrances, and reduces it to its simplest terms.


So simplify the problem of life, distinguish the necessary and the real. Probe the earth to see where your main roots run.”


My friend Adam has his own equation:


“Quit things and show up places.”


When we can take the time to evaluate and know what’s truly important, we can walk away from everything else and be present only for what matters.


SPIRITUAL


There is a simple beauty in the Japanese practice of drawing ensō, in which one uses the calligraphy brush to quickly form a circle- once drawn, it is left “as is”...imperfect, but expressing the experience and life of its creator.


This way of Zen is called Hitsuzendō.


It is believed that perfection of this style comes not from intense technical practice, but simply a mind uncluttered with disturbance, emotion, and desire for a specific outcome.


Instead of concerning oneself with the drawing of the shape itself, the calligrapher instead achieves a state of “no-mind” during which he becomes the concept, and expresses it by a kind of channeling- through the medium of calligraphy.


When considering these ideas of Zen and minimalism, I am reminded of my favorite quote from Japanese author Yukio Mishima that I have always found inspiring and beautiful:


'Perfect purity is possible if you turn your life into a line of poetry written with a splash of blood.'


TEMPORAL


When it comes to business and productivity- there is one rule that should always be followed to ensure that no days are “low value.”


Always start the day by working on your most important task first.


It can be tempting to answer messages, respond to emails, scroll the internet or social media, or whatever-


But, if you simply begin each day by putting in highly focused work on what you’ve categorized as most important, you’ll never have a wasted or unproductive day.


If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible


ps: have a look at my new video bundle on "the big 4," and master the basics of the squat, bench, deadlift and overhead press.

Posted by Paul Waggener, Dec 08, 2020

11.25.20

I hope everyone is having a great week so far.


I had the opportunity to compete this past weekend in a Jiu Jitsu tournament- my first time in competition in a little over two years.


Took home a bronze medal and some good experience to apply in my training before the next one, as well as this little insight from my brother Matthias, who took the gold medal in his purple belt division in this years PanAm championship:


"Winning a major tournament this year wasn't about any one thing.


It was the culmination of all these little learning experiences, mindset adjustments, wins, losses, and countless hours of training.


You never win on just one thing alone...it's all the little stuff put together."


I thought this concept was a good focus for this week's email, and will dig deeper into it on this week's "Power Aesthetic Podcast," which goes live each Friday.


You can listen to last week's episode HERE


You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.

PHYSICAL


"There is no perfect way to train, no perfect diet, perfect program, or perfect split.


The efficacy of all things comes down to correct application, intensity, consistency.

That is- a good training routine, a clean diet, a solid program, a sensible split- performed with intensity and focus over a long period of time.


This will net the closest thing to a perfect result.


I like a quote from legendary fighter Georges St. Pierre on this:


'There is a difference between a fighter and a martial artist.


A fighter is training for a purpose: He has a fight.


I'm a martial artist. I don't train for a fight. I train for myself.


I'm training all the time. My goal is perfection. But I will never reach perfection.'"



-PW

MENTAL


"When you're creating an environment to support your goals, remember that you get in life what you tolerate.


Put another way, you will get in life what you accept and expect you are worthy of."


-Darren Hardy, Author of The Compound Effect: Jumpstart Your Income, Your Life, Your Success

SPIRITUAL


In meditation or yoga practice, the term bija mantra refers monosyllabic sounds intoned or meditated upon for a specific purpose.


Bija means seed.


Mantra is a compound word that translates literally as "mental tool."


These tiny mantras contain ideas of cosmic significance and depth, and their use in our daily life can make major changes that contrast with their seeming simplicity.


Here are two pieces I wrote on using mantra for further reading:


OM: The Sacred Syllable


Mannaz and Mantra

TEMPORAL


"Instead of thinking "I’d like to make six figures this year," it can often be easier to simplify.


"Today, I’ll make 275 dollars." Done daily, this means about 100k a year- the outcome is the same, but the perceived route to getting there has become simpler, less overwhelming.


It is simply the "one more rep" mentality applied to our temporal life- instead of thinking about the entire workout you have left, think about the next set, or the next rep instead, and just keep moving.


The point is-


What works in one area often works in another- this is why those individuals with a great depth of knowledge and experience in one pursuit or practice are often much more wise than those with a broad experience lacking much depth.


I’ll take a well over a big mud puddle any day of the week."


-PW

If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible


p.s. Make sure to add the address paul@paul-waggener.com to your contacts in your email or add it to your allow list to keep seeing these emails


Posted by Paul Waggener, Nov 25, 2020

11.18.20

Power: noun


1) a possession of control, authority, or influence

2) the ability to act or do something

3) a) physical might b) mental strength


Aesthetic: noun


A set of principles underlying and guiding the work of a particular artist or artistic movement


Read this on the Power Aesthetic site




Good morning!


A long discussion with my father (who is an Orthodox priest, as some of you may know), influenced this week's Power Aesthetic.


At his church, they have a weekly class that has been running on the same topic for the last 3 years- The Passions.


Although I am not Christian myself, the Orthodox approach to understanding the various passions (that is the various emotional drives like anger, sorrow, lust, jealousy and so on) and how to control them is something I find valuable.


In a world that seems driven by outrage and emotion more and more each day, perhaps we could all learn to control the passions and find a calm strength within- this is certainly a principle of following the Power Aesthetic.


You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.




PHYSICAL


"So many struggle with consistency in the physical realm, starting and re-starting, getting on track, and falling off course, having lost motivation.


There is a critical error in many people's mental approach to training, that is, they think that training is something that must always be exciting, or pleasurable.


True pleasure comes from the long term application of will and discipline, and seeing our goals reach fruition and be surpassed.


Until we are able to make the training itself part of our lifestyle, an integral part of who we are, we will only be chasing the fleeting "feeling" of progress, rather than becoming someone who embodies it."


-PW




MENTAL


"Those who restrain desire do so because theirs is weak enough to be restrained."

― William Blake


"Self-control is the chief element in self-respect, and self-respect is the chief element in courage."

― Thucydides


One quote is passionate. The other, useful.




SPIRITUAL


"Spiritually speaking- that is, that part of ourselves that cannot be seen or defined in a physical way, but the effects of which can be witnessed in every aspect of our lives- self-control is the highest goal, and the highest reward.


This is because almost all sorrow and suffering in the world is created by three things: expectation/desire, and the resentment/disappointment that invariably arises when things are not as we wanted them to be.


If we can control our expectations, and cease "desiring," or craving things we don't have, and simply focus on doing and being- we can go far on the path to self-control, self-awareness, and self-overcoming."


-PW




TEMPORAL


Epictitus, the great stoic philosopher said:


"Wealth consists not in having great possessions, but in having few wants."


My dad told me he meditates every morning after prayer on the idea of coming home and seeing his house and everything in it burned to the ground, all his money and material possessions gone.


This struck me as similar to how Yamamoto Tsunetomo in "Hagakure" admonishes the samurai:


"Meditation on inevitable death should be performed daily.


Every day when one’s body and mind are at peace, one should meditate upon being ripped apart by arrows, rifles, spears and swords, being carried away by surging waves, being thrown into the midst of a great fire, being struck by lightning, being shaken to death by a great earthquake, falling from thousand-foot cliffs, dying of disease or committing seppuku at the death of one’s master.


And every day without fail one should consider himself as dead."


If we can control our approach and our mindset toward "worst case scenarios," we take away the fear of them.


If we can keep our "wants" simple, our understanding of wealth changes drastically.


It's worth taking the time to sit down and think:


What is it you truly need to be happy?


Can you be happy with less?


How would you handle your idea of the "worst case scenario?"





If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible


p.s. sharing this email with friends by using the link just above my sign-off helps me out immensely - I appreciate those of you who take the time!


Posted by Paul Waggener, Nov 18, 2020

11.11.20

Power: noun


1) a possession of control, authority, or influence

2) the ability to act or do something

3) a) physical might b) mental strength


Aesthetic: noun


A set of principles underlying and guiding the work of a particular artist or artistic movement


Read this on the Power Aesthetic website


Welcome to the first weekly installment of Power Aesthetic.


This will serve as a sort of collection of all my various projects, concepts and ideas into one clean, easy to read email that I will send to my subscribers each Wednesday.


The four sections are based on what I call "The Four Pillars," the quadrangle that I use to maintain my heading and focus by balancing these areas of my life.


In each e-mail, there will be one section dedicated to each- sometimes longer, other times shorter, and often, the section will be a quote pulled from a longer piece that you'll be able to read by clicking the provided link.


You'll see what I mean shortly.


I'd like to take a moment at the outset to ask that if you find any of my work valuable, you take the time to forward it, or use the link at the end of the email to share with friends- as I'm no longer "allowed" on social media, I have to rely fully on those of you who support my work to amplify the message.


I'm extremely grateful to those who do so.


You can find more articles and content at my website www.paul-waggener.com


Additionally, you can follow me at my Telegram channel for news, personal content, images, videos and so on.

PHYSICAL


"There are gateways to the soul located in the physical body.


By maintaining not only physical fitness, but a total sadhana that includes strength and martial pursuits, and by pushing our bodies to new levels, we "open doors in the flesh" that cannot be accessed by more "metaphysical" means.


There is more to the human being than just the physical, but those who never gain control and discipline over this first realm will never master the others."


-PW


Read more on developing Sadhana


MENTAL


"There is a mindset that leads to success more than any other, and that is:


Each time I fail, it is one less time I will ever fail.


Each time I succeed, it is the product of those failures that I didn't let stop me from trying again."


-PW

SPIRITUAL


“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world.


Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be.”


― Patanjali's "Yoga Sutras"

TEMPORAL


"Any time we are attempting to succeed in business, or become wealthy, we should be looking to discover one thing instead:


What problem currently exists in the world that we have a solution for?


If we can answer this question, and provide that solution to people in need of it, the success and wealth will follow like growth follows rain."


-PW

If you enjoyed this email, please consider sharing with friends by clicking here.

Talk to you next week,


Paul Waggener


Author of the entrepreneur's guidebook,

No Surrender


Creator of Brand Builder's Bible




p.s. How I'm saving money without hassle these days

Posted by Paul Waggener, Nov 11, 2020