Power Aesthetic

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Good morning.

This has been a very busy week in the best way.

In Jiu Jitsu, there’s something that happens for me occasionally these days, where everything feels “easy.”

It’s not common, but it happens from time to time, and it lets me know: “you’re doing the right thing.”

If everything feels hard, it often means you’re applying techniques incorrectly, “muscling” too much, and so on-

*But* it is also important to stay aware of the following: sometimes everything can feel difficult for other reasons, even if you are doing the right thing.

When met with a great deal of resistance, it is absolutely critical to know the difference between misapplied technique or incorrect strategy- and when we might just need to “turn it up,” to persevere, and do it “the hard way,” until the resistance is broken.

As with most things in Jiu Jitsu- this applies everywhere.

If you’re facing difficulties right now- stop for just a moment. Take a deep breath and ask the following:

“Am I creating this?”

“Would adjusting my technique and strategy be valuable here?”

“Do I just need to clench my jaw and power through?”

Apply what is needed, and overcome.

You can find more articles and content at my website www.paulwaggener.com

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A new Power Aesthetic podcast is released each week.


“I’ve mentioned the idea before: your true god is not the one you advertise the worship of with your tongue or your carefully constructed “identity,” that is, your ego-self.

It is the one to whom you offer sacrifice and obedience.

In this way, our training, if it is a true framework around which our lives are based, becomes a devotional godhead for us to focus upon.”

- From my article “Sadhana: Training With Purpose


Your mind is a razor

It is the purpose of a razor to be sharp

And yet-

How many are left to rust and ruin?

Daily care, regular use, well-honed and oiled

Or neglected, dull, slow to motion

A tool that does not function

Is just an object- devoid of value.


“Whenever we proceed from the known into the unknown we may hope to understand, but we may have to learn at the same time a new meaning of the word 'understanding.'”

Werner Karl Heisenberg


“Today we live in a society in which spurious realities are manufactured by the media, by governments, by big corporations, by religious groups, political groups...

So I ask, in my writing, What is real?

Because unceasingly we are bombarded with pseudo-realities manufactured by very sophisticated people using very sophisticated electronic mechanisms.

I do not distrust their motives; I distrust their power. They have a lot of it.

And it is an astonishing power: that of creating whole universes, universes of the mind.

I ought to know. I do the same thing.”

- Philip K. Dick

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Talk to you next week,

Paul Waggener

Author of the entrepreneur's guidebook,

No Surrender

Creator of Brand Builder's Bible

p.s. If you missed either one, the new podcast episodes "Geometry" and "Spiritual Basics" have gotten a really strong amount of positive feedback. You might find them valuable as well.

Posted by Paul Waggener, Mar 23, 2021