Power Aesthetic

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Power: noun

1) a possession of control, authority, or influence

2) the ability to act or do something

3) a) physical might b) mental strength

Aesthetic: noun

A set of principles underlying and guiding the work of a particular artist or artistic movement

Read this on the Power Aesthetic site

Good morning!

A long discussion with my father (who is an Orthodox priest, as some of you may know), influenced this week's Power Aesthetic.

At his church, they have a weekly class that has been running on the same topic for the last 3 years- The Passions.

Although I am not Christian myself, the Orthodox approach to understanding the various passions (that is the various emotional drives like anger, sorrow, lust, jealousy and so on) and how to control them is something I find valuable.

In a world that seems driven by outrage and emotion more and more each day, perhaps we could all learn to control the passions and find a calm strength within- this is certainly a principle of following the Power Aesthetic.

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"So many struggle with consistency in the physical realm, starting and re-starting, getting on track, and falling off course, having lost motivation.

There is a critical error in many people's mental approach to training, that is, they think that training is something that must always be exciting, or pleasurable.

True pleasure comes from the long term application of will and discipline, and seeing our goals reach fruition and be surpassed.

Until we are able to make the training itself part of our lifestyle, an integral part of who we are, we will only be chasing the fleeting "feeling" of progress, rather than becoming someone who embodies it."



"Those who restrain desire do so because theirs is weak enough to be restrained."

― William Blake

"Self-control is the chief element in self-respect, and self-respect is the chief element in courage."

― Thucydides

One quote is passionate. The other, useful.


"Spiritually speaking- that is, that part of ourselves that cannot be seen or defined in a physical way, but the effects of which can be witnessed in every aspect of our lives- self-control is the highest goal, and the highest reward.

This is because almost all sorrow and suffering in the world is created by three things: expectation/desire, and the resentment/disappointment that invariably arises when things are not as we wanted them to be.

If we can control our expectations, and cease "desiring," or craving things we don't have, and simply focus on doing and being- we can go far on the path to self-control, self-awareness, and self-overcoming."



Epictitus, the great stoic philosopher said:

"Wealth consists not in having great possessions, but in having few wants."

My dad told me he meditates every morning after prayer on the idea of coming home and seeing his house and everything in it burned to the ground, all his money and material possessions gone.

This struck me as similar to how Yamamoto Tsunetomo in "Hagakure" admonishes the samurai:

"Meditation on inevitable death should be performed daily.

Every day when one’s body and mind are at peace, one should meditate upon being ripped apart by arrows, rifles, spears and swords, being carried away by surging waves, being thrown into the midst of a great fire, being struck by lightning, being shaken to death by a great earthquake, falling from thousand-foot cliffs, dying of disease or committing seppuku at the death of one’s master.

And every day without fail one should consider himself as dead."

If we can control our approach and our mindset toward "worst case scenarios," we take away the fear of them.

If we can keep our "wants" simple, our understanding of wealth changes drastically.

It's worth taking the time to sit down and think:

What is it you truly need to be happy?

Can you be happy with less?

How would you handle your idea of the "worst case scenario?"

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Talk to you next week,

Paul Waggener

Author of the entrepreneur's guidebook,

No Surrender

Creator of Brand Builder's Bible

p.s. sharing this email with friends by using the link just above my sign-off helps me out immensely - I appreciate those of you who take the time!

Posted by Paul Waggener, Nov 18, 2020